Parsirang Umvelisi Wamaqanda ngu-Mohsen Koofiani

Uyilo olubizwa ngokuba yi-Parsirang Umvelisi Wamaqanda olwenziwe ngu-Mohsen Koofiani ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2025

Parsirang Umvelisi Wamaqanda

ngu Mohsen Koofiani

Umxhasi: Parsirang Eggs

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#171319

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Parsirang Umvelisi Wamaqanda

Kwi-studio yoyilo, umyili wazama ukudala ipakheji enesazisi esinamandla. Bazoba inkukhu enxibe isikhafu ukuze bavuse imvakalelo yasemaphandleni, entsha. Umbala omthubi wawumela amaqunube amaqanda nobushushu basekuseni, ngelixa obomvu wongeza amandla nokunyaniseka. Uhlobo lwamagama lwalugqamile kwaye lucacile, luqinisekisa ukuhanjiswa komyalezo ngokukhawuleza. Emva kweeyure zokuphucula, uyilo lokugqibela lwalusingeyo ipakheji nje; lwalubalisa ibali lefama yasemaphandleni namaqanda amatsha, lidlulisela ukuthembeka nomgangatho kubathengi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Parsirang Umvelisi Wamaqanda ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Parsirang Umvelisi Wamaqanda iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Parsirang Umvelisi Wamaqanda iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Imilinganiselo nePakishini: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Iithegi: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Ubuchwepheshe Bokuvelisa: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Umngeni Woyilo: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Uphando: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inkuthazo: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Ubude Beprojekthi: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Ukuhamba Komsebenzi: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Amagunya Emifanekiso: Creator, Illustration and Design: Mohsen Koofiani