Zhen Yuan Zeng Ukupakisha kweBaijiu by Wen Liu

Zhen Yuan Zeng Ukupakisha kweBaijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2026

Zhen Yuan Zeng Ukupakisha kweBaijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Ukupakisha kweBaijiu

IZhen Yuan Zeng luyilo lokupakisha lwebaijiu evuthisiweyo, utywala bemveli baseTshayina. Ibhotile yenziwe ngeseramikhi kwaye ibunjwe njengenguqulelo yanamhlanje yengqayi yotywala yemveli. Amacala ajikelezileyo achanekileyo aphucula imilo yakudala kwaye anciphisa ubunzima bayo obubonakalayo. Isiciko esinamaza sibhekisa ekuvuthisweni okucothayo kotywala obungaphakathi engqayini. Ibhotile isongelwe ngephepha lesulphate, elithambisa umda wayo kwaye lifihle inxalenye yemilo yayo. Iphepha lixotyulwa ngumthengi, ngoko ke ibhotile ityhilwa ngokwamanyathelo. Le pakethe ilinganiselwa kwi-85 nge-85 nge-165 leemilimitha.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Zhen Yuan Zeng Ukupakisha kweBaijiu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Zhen Yuan Zeng Ukupakisha kweBaijiu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Zhen Yuan Zeng Ukupakisha kweBaijiu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin