Guojiao 1573 Ipakethe yeBaijiu by Wen Liu

Guojiao 1573 Ipakethe yeBaijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2026

Guojiao 1573 Ipakethe yeBaijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

21,869

Verified Award Winner

Verify Award Status for #173415

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Ipakethe yeBaijiu

IGuojiao 1573 luyilo lwepakethe ekhethekileyo yebaijiu yaseTshayina esemgangathweni ophezulu. Uyilo lusekelwe kwiloong, umfanekiso onethamsanqa kwinkcubeko yaseTshayina. Ukubaza okunemilinganiselo emithathu kubonisa iloong kwibhotile nakwipakethe yangaphandle, kwaye iinxalenye zomfanekiso zihlala zifihlakele ngaphakathi kweemilo. Ibhotile yenziwe ngobuchule bakudala beseramikhi etshiswe eziko kwaye ibunjwe ngesandla. Ipakethe ilinganiselwa kwi-205 nge-170 nge-295 leemilimitha. Imilo ezolileyo nenobunono imema umthengi ukuba aphonononge aze avule ipakethe.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Guojiao 1573 Ipakethe yeBaijiu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Guojiao 1573 Ipakethe yeBaijiu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Guojiao 1573 Ipakethe yeBaijiu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li