Chateau Loulan Ipakethi yeBhotile yeWayini ngu-Wen Liu

Uyilo olubizwa ngokuba yi-Chateau Loulan Ipakethi yeBhotile yeWayini olwenziwe ngu-Wen Liu ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2026

Chateau Loulan Ipakethi yeBhotile yeWayini

ngu Wen Liu

Umxhasi: Shenzhen Oracle Creative Design Co.,Ltd.

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

5,786

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#173417

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Chateau Loulan Ipakethi yeBhotile yeWayini

IChateau Loulan luyilo lwepakethi lwewayini emhlophe eneswekile engephakathi kunye notywala obuphantsi eveliswa eTshayina. Ileyibhile yenziwe ngentsimbi enombala oyinxalenye kunye nokugqitywa okurhabaxa, kwaye ibonisa umntu odumileyo waseembalini owaziwa ngokuba yiLoulan Beauty. Umsebenzi ovulekileyo ophefumlelwe bubuchule bokubhala obumhlophe obuphaphazelayo bomzobo-magama waseTshayina wenza ifestile ecace ngokuyinxalenye ebonisa umbala wewayini engaphakathi. Imigca yomzobo-magama esezantsi kwebhotile ikhumbuza umhlaba wentlango wefama yewayini. Ibhotile ilinganiselwa kwiimilimitha ezingama-76 nge-76 nge-300.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Chateau Loulan Ipakethi yeBhotile yeWayini ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Chateau Loulan Ipakethi yeBhotile yeWayini iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Chateau Loulan Ipakethi yeBhotile yeWayini iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Imilinganiselo nePakishini: 76mmx76mmx300mm
Iithegi: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Ubuchwepheshe Bokuvelisa: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Umngeni Woyilo: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Uphando: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inkuthazo: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Ubude Beprojekthi: August - December 2024, Shenzhen, China
Ukuhamba Komsebenzi: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Amalungu Eqela: Creative Direction: Wen Liu
Design Execution: Weijun Liu