Fountain Of Fortune Primary Function: Ipakethe yoNyaka oMtsha ngu-Tingwei Chang - Bank Sinopac

Uyilo olubizwa ngokuba yi-Fountain Of Fortune Primary Function: Ipakethe yoNyaka oMtsha olwenziwe ngu-Tingwei Chang - Bank Sinopac ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2026

Fountain Of Fortune Primary Function: Ipakethe yoNyaka oMtsha

ngu Tingwei Chang - Bank Sinopac

Umxhasi: Bank SinoPac

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#174319

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Fountain Of Fortune Primary Function: Ipakethe yoNyaka oMtsha

Book Text: Le seti yesipho ineepakethe ezinemifanekiso equlethe iikani ezimbini zaManzi oPhumelelo kunye nemvulophu ebomvu ephathwayo esebenzisanayo. Uyilo luphinda luchaze ukunikelana kwezipho ngendlela yakudala ngokusebenzisa ukubaliswa kwamabali ngokubona, izinto ezingumfuziselo, kunye nokusebenzisana ngedijithali okudibeneyo. Ngokudibanisa imifanekiso yoNyaka oMtsha yakudala kunye neempawu zanamhlanje zokusebenzisana, le projekthi ibonisa zombini iimpawu eziphathekayo nezedijithali kumava omnye omdla wolonwabo. Ukudityaniswa kweempawu zakudala kunye nokusebenzisana ngedijithali kubonisa indlela edibanisa amasiko amiselweyo kunye neendlela zanamhlanje zonxibelelwano.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Fountain Of Fortune Primary Function: Ipakethe yoNyaka oMtsha ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Fountain Of Fortune Primary Function: Ipakethe yoNyaka oMtsha iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Fountain Of Fortune Primary Function: Ipakethe yoNyaka oMtsha iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Imilinganiselo nePakishini: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Iithegi: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Ubuchwepheshe Bokuvelisa: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Umngeni Woyilo: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Uphando: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Inkuthazo: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Ubude Beprojekthi: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Ukuhamba Komsebenzi: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Amalungu Eqela: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Amagunya Emifanekiso: All images by Bank SinoPac.