Shangze Fruit Music Farm Ibhokisi Yesipho ngu-Enfonad

Uyilo olubizwa ngokuba yi-Shangze Fruit Music Farm Ibhokisi Yesipho olwenziwe ngu-Enfonad ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2026

Shangze Fruit Music Farm Ibhokisi Yesipho

ngu Enfonad

Umxhasi: Datong City Dongtian Mining Co., Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

7,761

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#175429

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Shangze Fruit Music Farm Ibhokisi Yesipho

IShangze Fruit Music Farm yibhokisi yesipho yeetumato, eyakhiwe ngokwesimo somdlali wekhasethi wexesha elidlulileyo. Imizobo, imibala kunye nesakhiwo zikhumbuza isimbo sokubonwa sonyaka we-1960 ukuya kowe-1980. Imodyuli yomculo iyavuselelwa xa ibhokisi ivulwa, idlala ingoma yebranti eguqulwe kwingoma yakudala eyaziwayo. Kusetyenziswa imifanekiso emgangathweni yeeredyo, oomatshini bokuthunga, iireli zefilimu kunye neefeni zamagqabi esundu, kunye nomlinganiswa webranti uFanxi. Imingxuma emile okwetumato ngaphakathi ibamba isiqhamo kwaye isikhusele ngexesha lothutho. Umbala oorenji usetyenziswa njengombala ophambili ukutsala abathengi abaselula.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Shangze Fruit Music Farm Ibhokisi Yesipho ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Shangze Fruit Music Farm Ibhokisi Yesipho iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Shangze Fruit Music Farm Ibhokisi Yesipho iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Imilinganiselo nePakishini: 4000*3000px
Iithegi: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Ubuchwepheshe Bokuvelisa: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Umngeni Woyilo: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Uphando: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Inkuthazo: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Ubude Beprojekthi: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Ukuhamba Komsebenzi: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Amalungu Eqela: Yifeng Qu,
Hanxiao Wang