Uyilo olubizwa ngokuba yi-Kweichow Moutai Osaka Expo Edition Ipakethe Yotywala olwenziwe ngu-Ying Song Brand Design Shenzhen Co., Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2026

Kweichow Moutai Osaka Expo Edition Ipakethe Yotywala

ngu Ying Song Brand Design Shenzhen Co., Ltd

Umxhasi: Kweichow Moutai Co., Ltd.

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

50,895

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#177057

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Kweichow Moutai Osaka Expo Edition Ipakethe Yotywala

IKweichow Moutai Osaka Expo Edition luyilo lwepakethe yotywala lwesikhumbuzo olwenzelwe iWorld Expo yase-Osaka ka-2025. Imilo yayo iphefumlelwe yinkangeleko yangaphandle yeChina Pavilion kwaye ikhumbuza ngeencwadi zemveli zaseTshayina ezenziwe ngamacwecwe omqungu. Ibhotile yeseramikhi ima phakathi kombono wesimbo sentsimbi, kwaye ibhokisi yenziwe ngeplanga lomqungu elilungele indalo, intsimbi kunye nesikhumba sokwenziwa. Umgca wexesha wentsimbi ophezulu kwibhokisi uphawula ubudlelwane obude phakathi kwebrendi neWorld Expo. Isibambo sentsimbi esimile okwengqayi yewayini sityibilika ecaleni komgca wexesha ukuze sijikelezise ibhokisi ivuleke.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Kweichow Moutai Osaka Expo Edition Ipakethe Yotywala ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Kweichow Moutai Osaka Expo Edition Ipakethe Yotywala iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Kweichow Moutai Osaka Expo Edition Ipakethe Yotywala idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Imilinganiselo nePakishini: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Iithegi: Chinese Baijiu packaging, packaging design, commemorative wine
Ubuchwepheshe Bokuvelisa: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Umngeni Woyilo: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Uphando: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Inkuthazo: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Ubude Beprojekthi: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Ukuhamba Komsebenzi: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Amalungu Eqela: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Amagunya Emifanekiso: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025