Pinar Nature Blend Ukupakishwa Kweziselo by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Ukupakishwa Kweziselo by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2026

Pinar Nature Blend Ukupakishwa Kweziselo

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Pinar Nature Blend Ukupakishwa Kweziselo

IPinar Nature Blend luyilo lokupakisha losapho lweziselo ezisekwe kwizityalo. Olu yilo lusebenzisa ulwakhiwo lombono olulula, lwale mihla nolupheleleyo kudidi lweziselo zamayeza esintu. Iithoni zendalo zidityaniswa nezinto ezinemifanekiso ezobiweyo kunye nemifanekiso yefoto yezinto ezingaphakathi. Uluhlu olucacileyo lwezinga luncedisa abathengi ukuba baqaphele udidi ngalunye ngokukhawuleza. Kusetyenziswa utshintsho olubukhali endaweni yotshintsho oluthambileyo lwemibala, ukuze ushicilelo kwimiphezulu yekhathoni luhlale lucocekile kwaye lungaguquguquki. Isiphumo sinciphisa ukudideka kombono kwaye sahlula usapho lwemveliso kwizinto ezikhuphisanayo eshelufini.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Pinar Nature Blend Ukupakishwa Kweziselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Pinar Nature Blend Ukupakishwa Kweziselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Pinar Nature Blend Ukupakishwa Kweziselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members: Burkan Ciftciguzeli and Ibrahim Gulbas