Prepd Primary Function: Isazisi seBhrendi ngu-Cansu Dagbagli Ferreira

Uyilo olubizwa ngokuba yi-Prepd Primary Function: Isazisi seBhrendi olwenziwe ngu-Cansu Dagbagli Ferreira ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2026

Prepd Primary Function: Isazisi seBhrendi

ngu Cansu Dagbagli Ferreira

Umxhasi: Cansu Ferreira

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

7,530

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#181178

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Prepd Primary Function: Isazisi seBhrendi

Book Text: I-Prepd yiqonga elitsha lokuhanjiswa kokutya elitshintsha iindlela zokupheka ezisuka kubaphembeleli beedijithali zibe kukutya okulungiselelwe ngobuchule. Isazisi sayo sigxile kwimbonakalo enesibindi, yanamhlanje eyilelwe ukuphazamisa indawo yetheknoloji yokutya. Ineloko elikrelekrele elinepani yokugcadolo esithubeni esingekhoyo kunye nombala oPhuma-langa oLuhlaza noLuhlaza okweLamula, ibhrendi ibhiyozela unxibelelwano phakathi kwabadali nabathengi. Ngokusebenzisa ifotografi ebonakalisayo, ebeka umntu kuqala kunye nejometri ecocekileyo, i-Prepd iguqula isenzo sokuskrola sibe ngamava okutya aphathekayo, asemgangathweni ophezulu.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Prepd Primary Function: Isazisi seBhrendi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Prepd Primary Function: Isazisi seBhrendi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Prepd Primary Function: Isazisi seBhrendi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Imilinganiselo nePakishini: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Iithegi: food, app, delivery, digital, modern, colorful
Ubuchwepheshe Bokuvelisa: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Umngeni Woyilo: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Uphando: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inkuthazo: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Ubude Beprojekthi: 6 months, France and Saudi Arabia
Ukuhamba Komsebenzi: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.