Sprouties Primary Function: Isazisi seBhrandi ngu-Studio Matte

Uyilo olubizwa ngokuba yi-Sprouties Primary Function: Isazisi seBhrandi olwenziwe ngu-Studio Matte ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2026

Sprouties Primary Function: Isazisi seBhrandi

ngu Studio Matte

Umxhasi: Studio Matte

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

7,835

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#181183

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Sprouties Primary Function: Isazisi seBhrandi

Book Text: I-Sprouties yibhrandi yengca yeekati esuka efama, enemodeli yokuhanjiswa egxile kubuninzi bezondlo nokucaca kwetyathanga lokubonelela. Yibhrandi yokuqala ebonelela ngengca yeekati entsha, esemgangathweni ophezulu e-Uae. Ukuphuma kwiindawo eziqhelekileyo zoshishino lwezilwanyana ezifuywayo, isazisi esibonwayo sisebenzisa ingcamango yeNatural Luxury, sixuba iihlaza ezinzulu neekhrimu ezicwengekileyo ngelogo eyenzelwe ngokukhethekileyo. Umfanekiso wekati ufihlwe kunobumba u-i. Isiqu sale projekthi ngumphako onenjongo ezimbini: isikhwama esineembobo esiguqukayo sibe yinto yokuhombisa elula yeendawo zangaphakathi zangoku emva kokuvulwa.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Sprouties Primary Function: Isazisi seBhrandi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Sprouties Primary Function: Isazisi seBhrandi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Sprouties Primary Function: Isazisi seBhrandi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Imilinganiselo nePakishini: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Iithegi: pet, cat, wellness, premium, natural, feline, grass
Ubuchwepheshe Bokuvelisa: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Umngeni Woyilo: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Uphando: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inkuthazo: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Ubude Beprojekthi: 6 months, France and UAE
Ukuhamba Komsebenzi: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Amalungu Eqela: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk