Uyilo olubizwa ngokuba yi-Cafe Guardiao Ipakethe Yekofu olwenziwe ngu-Tipz ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2026

Cafe Guardiao Ipakethe Yekofu

ngu Tipz

Umxhasi: Cooabriel

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

7,110

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#181277

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Cafe Guardiao Ipakethe Yekofu

ICafe Guardiao luyilo lwepakethe yekofu esemgangathweni ephakamileyo egcadiweyo yaza yasilwa, eveliswa yintlanganisela yamafama aseBrazil. Isazisi esibonakalayo sisekelwe kumfanekiso wengelosi enkulu, ozotywe ngesimbo sokukrola, apho amaphiko okhuselo angowona mba ugqamileyo womzobo. Ubugcisa bokubhala obugqamileyo budala ulandelelwano olucacileyo lokubonwa kwindawo yokuthengisa. Umqamelo welebheli uchaza inqanaba lokugcadwa, imvelaphi yentlanganisela, kunye nomxholo weconilon esulungekileyo ngeepesenti ezili-100. Ushicilelo lweflexographic kwikraft nakwiisubstrate ezinelamineti engabengezeliyo lunika ipakethe umphezulu ongabengezeliyo nochukumisekayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Cafe Guardiao Ipakethe Yekofu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Cafe Guardiao Ipakethe Yekofu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Cafe Guardiao Ipakethe Yekofu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Imilinganiselo nePakishini: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Iithegi: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Ubuchwepheshe Bokuvelisa: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Umngeni Woyilo: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Uphando: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inkuthazo: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Ubude Beprojekthi: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Ukuhamba Komsebenzi: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Amalungu Eqela: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro