Tao Hua Ji IPakethe yeBhokisi yesiPho ngu-Zhou Jingkuan

Uyilo olubizwa ngokuba yi-Tao Hua Ji IPakethe yeBhokisi yesiPho olwenziwe ngu-Zhou Jingkuan ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2026

Tao Hua Ji IPakethe yeBhokisi yesiPho

ngu Zhou Jingkuan

Umxhasi: Dong'e E Jiao

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

15,814

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#181701

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Tao Hua Ji IPakethe yeBhokisi yesiPho

ITao Hua Ji luyilo lwepakethe yebhokisi yesipho yesidlo esincinci esinceda ukondla ulusu kwaye sijoliswe kubafazi. Intyatyambo yepitshi epinki eqhakaza ngendlela enemilinganiselo emithathu isebenza njengeyona nto iphambili ebonwayo, ibonisa igama lophawu lorhwebo kunye nezinto ezibonwayo zophawu lorhwebo. Ukugolida kunye noshicilelo olunobungqingqwa kunika amagqabi intyatyambo umphandle onamaleko ohlala ubonakala nokuba ukude kwiishelufu zevenkile ezixineneyo. Isibambo sivumela ukuphathwa ngokulula, ngoko ke ibhokisi ilungele ukupha izipho. Ngaphakathi, umaleko we-PET ocacileyo ushicilelwe ngeepatheni kunye neempawu eziphambili zemveliso.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Tao Hua Ji IPakethe yeBhokisi yesiPho ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Tao Hua Ji IPakethe yeBhokisi yesiPho iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Tao Hua Ji IPakethe yeBhokisi yesiPho yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Imilinganiselo nePakishini: 430*100*255mm
Iithegi: TAO HUA JI
Ubuchwepheshe Bokuvelisa: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Umngeni Woyilo: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Uphando: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inkuthazo: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Ubude Beprojekthi: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Ukuhamba Komsebenzi: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Iipathenti: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Amalungu Eqela: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Amagunya Emifanekiso: Zhou Jingkuan（Creator）