Mountain River and Sage Ipakethe yeSeti yeSipho seBaijiu by Yao Wu

Mountain River and Sage Ipakethe yeSeti yeSipho seBaijiu by Yao Wu is a highly esteemed winner of the very prestigious 2026 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2026

Mountain River and Sage Ipakethe yeSeti yeSipho seBaijiu

by Yao Wu

Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

16,320

Verified Award Winner

Verify Award Status for #182319

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain River and Sage Ipakethe yeSeti yeSipho seBaijiu

IMountain River and Sage yiyilo lwepakethe yeseti yesipho seBaijiu, isiselo esityhidiweyo saseTshayina. Umqokozo wangaphandle wenziwe ngephepha lobugcisa elimhlophe eliluzizi elinomzobo ontsonkothileyo ostampishwe ngefoyile yebronzi. Ngaphakathi, ibhokisi eyilwe ngohlobo lwecodex eyenziwe ngomthi olungisiweyo onobuso be-oki ivuleka njengencwadi. Isiciko sangaphakathi sityhileka sibe ngumzobo obanzi weNtaba iTai noMlambo oTyheli, oshicilelwe kwiphepha elinesakhiwo esivakalayo, sisingqonge iibhotile ezintathu nesatifikethi. Olu yilo luthatha kwijografi yenkcubeko yePhondo laseShandong. Indlela entsonkothileyo neyanamhlanje ithatha indawo yesimbo sakudala esixhaphakileyo kwiipakethe zotywala.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Mountain River and Sage Ipakethe yeSeti yeSipho seBaijiu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Mountain River and Sage Ipakethe yeSeti yeSipho seBaijiu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Mountain River and Sage Ipakethe yeSeti yeSipho seBaijiu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensions & Packaging: Length 300mm x Width 240mm x Height 190mm
Tags: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Production Technology: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Design Challenge: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Research: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiration: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Project Duration: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Operation Flow: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patents: /
Team Members: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Image Credits: /