Uyilo olubizwa ngokuba yi-East Bloom Ipakethe Yeti olwenziwe ngu-Jiaqi Ding ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2026

East Bloom Ipakethe Yeti

ngu Jiaqi Ding

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

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Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-East Bloom Ipakethe Yeti

I-East Bloom luyilo lwepakethe yepawuda yeti eyomiswe ngokukhenkcezisa nesetyenziswa ngoko nangoko. Imilo yayo isekelwe kwitywina lesiNtsimbi yaseTshayina yemveli i-jade, kuquka isiseko sayo esisikwere neqhosha layo, kwaye igqityezelwe ngemibala ethambileyo ye-macaron. Eyona mathiriyeli iphambili yi-polypropylene ekumgangatho wokutya. Isiseko sebhokisi sinophawu lwebhrendi olukrolwe ngaphakathi (i-intaglio), ngoko le pakethe inokusetyenziswa nanjengesitampu. Inkqubo yeebhokisi ezingena enye kwenye inika iindibaniselwano ukusuka kwiiyunithi zeekhapsuli ezisi-8 ukuya kwezingama-60. Umphandle osikwere uvumela ipawuda ukuba iqokelelane kwiikona zangaphakathi ukuze igalelwe ngolawulo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

East Bloom Ipakethe Yeti ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. East Bloom Ipakethe Yeti iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. East Bloom Ipakethe Yeti iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Imilinganiselo nePakishini: 24.87 mm x 24.87 mm x 24.17 mm
Iithegi: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Ubuchwepheshe Bokuvelisa: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Umngeni Woyilo: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Uphando: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Inkuthazo: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Ubude Beprojekthi: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Ukuhamba Komsebenzi: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Amalungu Eqela: Jiaqi Ding
Amagunya Emifanekiso: Jiaqi Ding