Massaya Umsebenzi Ophambili: Ukuphakwa kweWayini ngu-BRANDiT.

Uyilo olubizwa ngokuba yi-Massaya Umsebenzi Ophambili: Ukuphakwa kweWayini olwenziwe ngu-BRANDiT. ngumwini obekekileyo webhaso elinobukhazikhazi le-2014 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2014

Massaya Umsebenzi Ophambili: Ukuphakwa kweWayini

ngu BRANDiT.

Umxhasi: BRANDiT.

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

17,695

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#32564

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Massaya Umsebenzi Ophambili: Ukuphakwa kweWayini

Umbhalo weNcwadi: I-Massaya sisigxobo esihombisayo esiyilelwe ukubamba iibhotile ezimbini zewayini. Ubukhulu becala izigxobo zewayini zenzelwa ukuboniswa ngokuma ngqo kwaye zilahlwa nje ukuba iibhotile zikhutshwe. I-Massaya inikezela ngenye indlela esebenziseka ngokuphindaphindiweyo. Isigxobo simi ngokuthe tyaba, kuba iwayini igcinwa ngcono ikwiposishini enjalo, kwaye ibonakala ngathi yincwadi yakudala. Isikroba sangaphakathi esisikwe simiselwe ukulungela iibhotile ezimbini sizibamba ngokukhuselekileyo endaweni. Inkqubo yokuvala isebenzisa amaphiko amabini ecaleni kunye namaphiko amancinci amabini, ngokwenjenje kungadingeki nezitikile. Ibhokisi inganokuphindwa igcwaliswe okanye isetyenziswe njengento yokuhombisa ekhabhathini.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Massaya Umsebenzi Ophambili: Ukuphakwa kweWayini ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Massaya Umsebenzi Ophambili: Ukuphakwa kweWayini iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Massaya Umsebenzi Ophambili: Ukuphakwa kweWayini iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Imilinganiselo nePakishini: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Iithegi: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Ubuchwepheshe Bokuvelisa: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Umngeni Woyilo: The biggest challenge was to transform the concept into a functional design.
Uphando: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inkuthazo: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Ubude Beprojekthi: Winter 2013
Ukuhamba Komsebenzi: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Amalungu Eqela: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Amagunya Emifanekiso: Vicken Demirdjian