Stumbras Vodka Iilebheli by Studija Creata

Stumbras Vodka Iilebheli by Studija Creata is a highly esteemed winner of the very prestigious 2014 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2014

Stumbras Vodka Iilebheli

by Studija Creata

Client: Stumbras

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Stumbras Vodka Iilebheli

Le ingqokelela yeVodka yeVodka yakudala iphinda ivuselele iVodka yakudala yaseLithuania yokwenza amasiko. Uyilo lwenza ukuba imveliso endala isondele kwaye ibalulekile kubathengi ngeli xesha. Ibhotile yeglasi eluhlaza, imihla ebalulekileyo yokwenza i-vodka yaseLithuania, amabali asekwe kwinyani yokwenyani, kunye neenkcukacha ezimnandi, ezinokubamba ngamehlo - indlela egudileyo yokusika ikhumbuza iifoto ezindala, ibha yesaladi ezantsi ehambelana nokubumbana kweklasikhi yeklasikhi. Iifonti kunye nemibala edlulisela ubunjani benkqutyana nganye-zonke zenza ukuba ingqokelela yevodka yesiqhelo ibe mthethweni kwaye inomdla.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Stumbras Vodka Iilebheli ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Stumbras Vodka Iilebheli iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Stumbras Vodka Iilebheli yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas