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Vinicola Cherchi Uyilo Lweelebhile Ze Wayini by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Uyilo Lweelebhile Ze Wayini by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.


IsilivereIpakheji· 2017

Vinicola Cherchi Uyilo Lweelebhile Ze Wayini

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Vinicola Cherchi Uyilo Lweelebhile Ze Wayini

Kwimbali yokuwina eyimbali eSardinia, ukusukela ngo-1970, yenzelwe ukuba ibuyiselwe iilebheli zewayini yeClassics. Uphononongo lweelebheli ezintsha zafuna ukugcina ikhonkco kunye nesiko elilandelwa yinkampani. Ngokungafaniyo iilebhile zangaphambili zisebenze ukunika ukuchukumisa kwe-elegance ehamba kakuhle kunye nomgangatho ophezulu weewayini. Kuba iilebheli ibisebenza kunye nobugcisa beBraille obuzisa ubuhle kunye nesitayile ngaphandle kobunzima. Iphethini yeentyatyambo isekwe kwimifanekiso ecacileyo yepateni yecawa ekufutshane yeSanta Croce e-Usini, ekwayilo logo yenkampani.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Vinicola Cherchi Uyilo Lweelebhile Ze Wayini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Vinicola Cherchi Uyilo Lweelebhile Ze Wayini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Vinicola Cherchi Uyilo Lweelebhile Ze Wayini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging
Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags
wine, labels,
Production Technology
For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge
The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration
The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration
Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members
Art Director: Giovanni Murgia
Image Credits
Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene

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