Appetisi Ukuphakwa kweTshizi ngu-Fanny De Bray

Uyilo olubizwa ngokuba yi-Appetisi Ukuphakwa kweTshizi olwenziwe ngu-Fanny De Bray ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Appetisi Ukuphakwa kweTshizi

ngu Fanny De Bray

Umxhasi: APPETISI by Granarolo

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

13,268

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#71461

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Appetisi Ukuphakwa kweTshizi

Appetisi luyilo lokuphakwa lwetshizi eyisiko elicikizwe lwalungiselelwa ukuza lisetyenziswe. Uluhlu luquka amakyubhu etshizi, itshizi ecolwe kunye neziqwenga ze-mozzarella. Ipakethi nganye yenziwe ngeplastiki kunye nefestile ecacileyo, ukuze itshizi engaphakathi ibonakale ngokuthe ngqo. Imizobo eshicilelweyo inika imveliso nganye umlinganiswa kunye nokubonisa ngokucacileyo indlela isetyenziswa ngayo itshizi nganye. Igama Appetisi lidibanisa iingcinga ezintathu: umnqweno wokutya, isakhulukhulwana esincinci kunye nokusetyenziswa okusebenzayo. Uyilo lubonisa itshizi njengekhefu elikhawulezayo kwaye elilula, kwaye iipakethi zithengiswa kwiivenkile ezinkulu zeYurophu.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Appetisi Ukuphakwa kweTshizi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Appetisi Ukuphakwa kweTshizi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Appetisi Ukuphakwa kweTshizi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Imilinganiselo nePakishini: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Iithegi: Cheese, personification of cheese, fun, shift, desecration of cheese
Ubuchwepheshe Bokuvelisa: Plastic packaging with a transparent window to see the cheese.
Umngeni Woyilo: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Uphando: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inkuthazo: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Ubude Beprojekthi: The project started in July 2017 and ended in February 2018.
Ukuhamba Komsebenzi: This product is sold in supermarkets in Europe.
Fromage product in France.
Iipathenti: Copyrights belong to Fanny de Bray
Amalungu Eqela: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Amagunya Emifanekiso: Illustration : Fanny de Bray