Destination Paris Bercy Uphawu Lwentengiso by Fanny De Bray

Destination Paris Bercy Uphawu Lwentengiso by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2020

Destination Paris Bercy Uphawu Lwentengiso

by Fanny De Bray

Client: Made For You

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Destination Paris Bercy Uphawu Lwentengiso

Destination Paris Bercy luphawu lwokubonwayo olwenzelwe indawo yemisitho ePharis. Olu phawu lubonisa indawo yasePharis Bercy njengendawo apho iingcali kunye noluntu ngokubanzi banokubamba khona imisitho. Umbono usekelwe kwiidayari zohambo needi zeholide. Uphawu luprintwe njengesitampu sepasipoti kwaye lisebenza njengelebheli yomgangatho. Iqabane ngalinye libonakaliswa ngophawu olumbo wesitampu, luthi lonke ndawonye ludibanise izakhono ezahlukeneyo lube nyatheliso enye. Umda oluhlaza, omhlophe nobomvu ukhumbuza iimvulophu zamandulo zeposi yomoya kunye nomtsalane wamaFrentshi. Olu phawu lusetyenzisiwe kwikhadi lorhwebo, incwadana kunye newebhusayithi.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Destination Paris Bercy Uphawu Lwentengiso ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Destination Paris Bercy Uphawu Lwentengiso iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Destination Paris Bercy Uphawu Lwentengiso iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez