Lithuanian Vodka Gold Uyilo Lokupakisha kweVodka by Studija Creata

Lithuanian Vodka Gold Uyilo Lokupakisha kweVodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2015

Lithuanian Vodka Gold Uyilo Lokupakisha kweVodka

by Studija Creata

Client: Stumbras

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Lithuanian Vodka Gold Uyilo Lokupakisha kweVodka

Ukuhlanzeka nokucaca ziimpawu eziphambili ezibonisa umgangatho wevodka. Kwakufuneka zigxininiswe ngethuba lokuphinda kwenziwa uphawu oluntsha lwe-Lithuanian Vodka Gold – inkokeli yemarike yevodka eLithuania. Kwangaxeshanye kwaziswa iimpawu zesazisi sesizwe – igama elithi Lithuanian Vodka ngokwalo lalifuna olu khetho. Imixholo yohlanga eyinyani yaguqulwa yaba yindlela yokumiswa yala maxesha, engaxubenenga. Kwathi akugqithiswa ubukhulu beleyibhile yakudala ekudaleni uhombiso olulula, olunemingxuma, igolide laqala lukukhanya ngendlela enobuchule ngakumbi.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Lithuanian Vodka Gold Uyilo Lokupakisha kweVodka ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Lithuanian Vodka Gold Uyilo Lokupakisha kweVodka iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Lithuanian Vodka Gold Uyilo Lokupakisha kweVodka iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas