Cervinago Rosso Uyilo Lokupakisha ngu-Luigi Mazzei

Uyilo olubizwa ngokuba yi-Cervinago Rosso Uyilo Lokupakisha olwenziwe ngu-Luigi Mazzei ngumwini obekekileyo webhaso elinobukhazikhazi le-2019 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2019

Cervinago Rosso Uyilo Lokupakisha

ngu Luigi Mazzei

Umxhasi: Azienda Agricola Cerchiara

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

13,810

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#81713

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Cervinago Rosso Uyilo Lokupakisha

Ekuqaleni kweminyaka yoo-1940, kwabakho umboniso bhanya-bhanya obizwa ngokuba yi "noir". I-protagonist ephambili yajika yaba linenekazi elimnyama, elihendayo nelinomtsalane, elinxibe iimpahla ezimnyama. Isazisi esimelwe ngoyilo lweleyibhile luphefumlelwe yifilimu kaBilly Wilder ethi "Double Indemnity". Imvelaphi yelebhile kunye nombhalo wokubhala weCervinago ukhumbula umxholo ofihliweyo webhotile kunye ne-lipstick yenenekazi elimnyama. Ummandla wemveliso yejografi uyayongamela kolunye uhlobo. I-Infographics kwileyibhile engasemva igxininisa iimpawu eziphambili zebhotile.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Cervinago Rosso Uyilo Lokupakisha ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Cervinago Rosso Uyilo Lokupakisha iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Cervinago Rosso Uyilo Lokupakisha iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Imilinganiselo nePakishini: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Iithegi: wine, label, packaging, Packaging design, brand identity, Cervinago
Ubuchwepheshe Bokuvelisa: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Umngeni Woyilo: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Uphando: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Inkuthazo: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Ubude Beprojekthi: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Ukuhamba Komsebenzi: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Amalungu Eqela: Designer: Luigi Mazzei
Amagunya Emifanekiso: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019