Mirzam: Monsters Collection Ukupakisha Itshokolethi ngu-Backbone Branding

Uyilo olubizwa ngokuba yi-Mirzam: Monsters Collection Ukupakisha Itshokolethi olwenziwe ngu-Backbone Branding ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2021

Mirzam: Monsters Collection Ukupakisha Itshokolethi

ngu Backbone Branding

Umxhasi: Backbone Branding

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

35,217

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#86552

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Mirzam: Monsters Collection Ukupakisha Itshokolethi

Abenzi betshokholethi abasuka kwi-UAE (Dubai) bebedinga uphawu lwetshokholethi eyenziwe ngesandla yembotyi ukuya kwibha. Ukusuka kubizo kunye nesazisi ukuya kuyilo lwemveliso kunye nokupakishwa, iqela liyile into nganye enebali elinomdla malunga nengqikelelo yonke. Uphawu olusekwe kuhambo olutyhutyha iMpuma yamandulo ecaleni kwendlela yolwandle esele ilityalwe kudala yadalwa. Uhambo olusuka kwelinye ilizwe ukuya kwelinye, ukudibana nezilo kunye nabalinganiswa basentsomini. Uyilo lokupakisha luyinkohliso yohambo phakathi kwentsomi kunye nenyani.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Mirzam: Monsters Collection Ukupakisha Itshokolethi ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Mirzam: Monsters Collection Ukupakisha Itshokolethi iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Mirzam: Monsters Collection Ukupakisha Itshokolethi idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Imilinganiselo nePakishini: Width 31 mm x Depth 1 mm x Height 61 mm
Iithegi: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Ubuchwepheshe Bokuvelisa: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Umngeni Woyilo: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Uphando: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inkuthazo: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Ubude Beprojekthi: January-September 2015, Yerevan, Armenia
Ukuhamba Komsebenzi: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Iipathenti: Copyrights belong to Mirzam Chocolate Makers
Amalungu Eqela: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Amagunya Emifanekiso: All Photo Credits to Bacbkone Branding