Peace and Presence Well-Being Uphawu ngu-Lisa Winstanley

Uyilo olubizwa ngokuba yi-Peace and Presence Well-Being Uphawu olwenziwe ngu-Lisa Winstanley ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2020

Peace and Presence Well-Being Uphawu

ngu Lisa Winstanley

Umxhasi: Peace & Presence Well-being UK

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

55,938

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#87317

Phonononga Okungakumbi Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Peace and Presence Well-Being Uphawu

UXolo kunye noBukho Impilontle Yinkampani yase-UK esekwe, enikezela ngeenkonzo ezinje nge-reflexology, i-holistic massage kunye ne-reiki ukuhlaziya umzimba, ingqondo kunye nomoya. Ulwimi olubonwayo lophawu lwe-P&PW lusekwe kulo mnqweno wokucela uxolo, ukuzola kunye nemeko yokuphumla ephenjelelwe ziinkumbulo ezibuhlungu zobuntwana zendalo, ngokukodwa ukutsalwa kwizityalo kunye nezilwanyana ezifumaneka kwiindonga zemilambo kunye nembonakalo yomhlaba yemithi. Iphalethi yombala ithatha inkuthazo kwiimpawu zaManzi aseGeorgia kuzo zombini iindawo zawo zangaphambili kunye ne-oxidised kwakhona ivuselela i-nostalgia yamaxesha adlulileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Peace and Presence Well-Being Uphawu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Peace and Presence Well-Being Uphawu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Peace and Presence Well-Being Uphawu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Imilinganiselo nePakishini: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Iithegi: branding, visual identity, logo, stationery, packaging, merchandise
Ubuchwepheshe Bokuvelisa: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Umngeni Woyilo: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Uphando: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inkuthazo: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Ubude Beprojekthi: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Ukuhamba Komsebenzi: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.