Mi Bluetooth Headset Mini Umsebenzi: Ipakethe Yesixhobo Sokuphulaphula by Xiaomi

Mi Bluetooth Headset Mini Umsebenzi: Ipakethe Yesixhobo Sokuphulaphula by Xiaomi is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2020

Mi Bluetooth Headset Mini Umsebenzi: Ipakethe Yesixhobo Sokuphulaphula

by Xiaomi

Client: Xiaomi

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

Verify Award Status for #89158

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Bluetooth Headset Mini Umsebenzi: Ipakethe Yesixhobo Sokuphulaphula

Mi Bluetooth Headset Mini yipakethe eyenzelwe isixhobo sokuphulaphula esincinci sezemidlalo. Iqokobhe lesi sixhobo sokuphulaphula lilula kwaye linqandi olunye oluyisangqa. Ipakethe isebenzisa imifanekiso yeemvumi ezidumileyo, ngoko ke iqokobhe eliyi-oval lifundeka njengentloko kwaye inqandi njengomlomo ovulekileyo. Isiphumo sicebisa umculi okanye umqhubi wentlanganiso, kwaye sinika ubuqu kwimveliso elula. Itreyi ye-PET ibamba isixhobo sokuphulaphula kunye nomlawuli ngaphambili, ngelixa iintambo zihlala zifihliwe. Isigqubuthelo sephepha sigcina ubume buqinile. Uyilo lujolise ekutsaleni umdla kubasebenzisi abaphakathi kweminyaka eli-18 nama-29 ubudala.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Mi Bluetooth Headset Mini Umsebenzi: Ipakethe Yesixhobo Sokuphulaphula ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Mi Bluetooth Headset Mini Umsebenzi: Ipakethe Yesixhobo Sokuphulaphula iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Mi Bluetooth Headset Mini Umsebenzi: Ipakethe Yesixhobo Sokuphulaphula yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensions & Packaging: dimension: height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, packaging, colorful, musician
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge