Beautiful Life Umsebenzi Ophambili: Ipakheji yeMothball ngu-Pica Packaging Design Lab

Uyilo olubizwa ngokuba yi-Beautiful Life Umsebenzi Ophambili: Ipakheji yeMothball olwenziwe ngu-Pica Packaging Design Lab ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Beautiful Life Umsebenzi Ophambili: Ipakheji yeMothball

ngu Pica Packaging Design Lab

Umxhasi: Beijing Lvsan Chemistry Co.Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

10,060

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#89378

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Beautiful Life Umsebenzi Ophambili: Ipakheji yeMothball

Umbhalo weNcwadi: Beautiful Life lupakheji lwemveliso yeempepho ezibulala inundu ezithengiswa eTshayina. Upakheji lwempepho zokubulala inundu lulawulwa ngokungqongqo, ngoko iimveliso ezininzi kwimarike zikhangeleka zifana. I-Beautiful Life isebenzisa uphawu lokubhala ngobuchule (calligraphic logo), iintyatyambo zomthi wepesika kunye nomfanekiso otsalwe kumzobo wamandulo wamaTshayina. Ifestile yokuvula inomlo wolwimpundulu (bat), umqondiso wemveli wentsikelelo. Ikani yentsimbi ishicilelwe ngemibala esibhozo, ngelixa ibhokisi lephepha likrolwe kwaye ligcotywe ngegolide. Ikani yentsimbi ivala ivumba yaye inokugcinwa isetyenziswe kwakhona. Isivalo esifihlakeleyo esingaphakathi senza ukuba ikhontena ibe nzima ukuvulwa ngabantwana.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Beautiful Life Umsebenzi Ophambili: Ipakheji yeMothball ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Beautiful Life Umsebenzi Ophambili: Ipakheji yeMothball iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Beautiful Life Umsebenzi Ophambili: Ipakheji yeMothball iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Imilinganiselo nePakishini: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Iithegi: Packaging, China, Culture, Daily chemicals, Household, Mothball
Ubuchwepheshe Bokuvelisa: 8-color tinplate printing
Carving on paper
Gilding over paper
Umngeni Woyilo: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Uphando: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inkuthazo: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Ubude Beprojekthi: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Ukuhamba Komsebenzi: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Amalungu Eqela: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Amagunya Emifanekiso: Shuwei Qi and Rijiang Wang, 2019.