Lidu Sorghum Baijiu Umsebenzi Ophambili: Ukuphakwa kweMpuma-veki ngu-Wen Liu and Bo Zheng

Uyilo olubizwa ngokuba yi-Lidu Sorghum Baijiu Umsebenzi Ophambili: Ukuphakwa kweMpuma-veki olwenziwe ngu-Wen Liu and Bo Zheng ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2020

Lidu Sorghum Baijiu Umsebenzi Ophambili: Ukuphakwa kweMpuma-veki

ngu Wen Liu and Bo Zheng

Umxhasi: Shenzhen Oracle Creative Design Co., Ltd

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

17,621

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#89771

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Lidu Sorghum Baijiu Umsebenzi Ophambili: Ukuphakwa kweMpuma-veki

Isicatshulwa seBhuku: I-Lidu Sorghum Baijiu luyilo lokuphakwa lwesiselo sase-China senziwe ngoSorghum. Ibhotile yenziwe ngeglasi ekristale efefwe ngombala oluhlaza, kwaye ilebheli yebhotile kunye nelebheli yentamo zisebenzisa iphepha elikhethekileyo elalusayo. Isivalo sidibanisa isinyithi kunye neplastiki, ngoxa ibhokisi engaphandle yenziwe ngephepha elikhethekileyo elimnyama elinemifanekiso yegolide kunye nemnyama. Ukuphakwa kulinganisela 70 mm ubude, 70 mm ububanzi kunye ne-260 mm ukuphakama. Ubume busekelwe kumzekelo wentlobo yebhotile yantlandlolo kwaye ulandela isimbo sanamhlanje esilula. Izixhobo ezenziwe lula zinciphisa inkitha kwaye zihambelana nencasa yabathengi abaselutsha.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Lidu Sorghum Baijiu Umsebenzi Ophambili: Ukuphakwa kweMpuma-veki ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Lidu Sorghum Baijiu Umsebenzi Ophambili: Ukuphakwa kweMpuma-veki iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Lidu Sorghum Baijiu Umsebenzi Ophambili: Ukuphakwa kweMpuma-veki iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Imilinganiselo nePakishini: The packaging size is 70mm in length, 70mm in width and 260mm.
Iithegi: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Ubuchwepheshe Bokuvelisa: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Umngeni Woyilo: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Uphando: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inkuthazo: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Ubude Beprojekthi: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Ukuhamba Komsebenzi: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Amalungu Eqela: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Amagunya Emifanekiso: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018