Digital Design Days Umsebenzi Oyintloko Wophawu ngu-Jekyll & Hyde

Uyilo olubizwa ngokuba yi-Digital Design Days Umsebenzi Oyintloko Wophawu olwenziwe ngu-Jekyll & Hyde ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2020

Digital Design Days Umsebenzi Oyintloko Wophawu

ngu Jekyll & Hyde

Umxhasi: Digital Design Days

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

12,882

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#89836

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Digital Design Days Umsebenzi Oyintloko Wophawu

Uqwalaselo Lwencwadi: I-Digital Design Days luphawu lwebhrendi olwenzelwe umsitho wamazwe ngamazwe woyilo lwedijithali. Uphawu (logo) lolu luluphawu oluziguqulayo ngokuhambelana nobungakanani bokusetyenziswa kwalo, ngokutshintsha ubuninzi bezinto ezilodwa ezilwakhayo. Unobumba u-D wakhiwe ngezi zinto, kwaye ubonisa ukukhanya, amandla nokushukuma. Uluhlu lwemibala esithoba lubonisa iindidi ezahlukeneyo namazwe ahlukeneyo, ngoxa uhlobo olusemgceni lulungiselela ukusetyenziswa kombala omnyama nomhlophe. Olu phawu lusebenza kumaqhosha edijithali nakuncwadi olushicilelweyo, kubungakanani obuncinci nobukhulu.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Digital Design Days Umsebenzi Oyintloko Wophawu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Digital Design Days Umsebenzi Oyintloko Wophawu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Digital Design Days Umsebenzi Oyintloko Wophawu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Imilinganiselo nePakishini: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Iithegi: digital design, innovation, responsive logo, frequency, gradient, brand identity
Ubuchwepheshe Bokuvelisa: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Umngeni Woyilo: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Uphando: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Inkuthazo: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Ubude Beprojekthi: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Ukuhamba Komsebenzi: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Iipathenti: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Amalungu Eqela: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Amagunya Emifanekiso: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019