DIY Spice Blends by Chef Heidi Iindlela Zokusasaza Ezidijithali Zentlalo Ziyindlela ngu-Lize-Marie Swan

Uyilo olubizwa ngokuba yi-DIY Spice Blends by Chef Heidi Iindlela Zokusasaza Ezidijithali Zentlalo Ziyindlela olwenziwe ngu-Lize-Marie Swan ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IsilivereUkubhengeza· 2020

DIY Spice Blends by Chef Heidi Iindlela Zokusasaza Ezidijithali Zentlalo Ziyindlela

ngu Lize-Marie Swan

Umxhasi: Unilever Food Solutions

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ukubhengeza

38,494

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#90682

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-DIY Spice Blends by Chef Heidi Iindlela Zokusasaza Ezidijithali Zentlalo Ziyindlela

Isisombululo sokutya esingavumiyo safaka u-Chef Heidi Heckmann (umthengi weCheice weSithili, eKapa) ukwenza iindlela ezili-11 ezizodwa zokupheka zeSpice Blends zisebenzisa iRobertons Spice Range. Njengenxalenye yephulo lethu elithi "Uhambo lwethu, ukuFumaneka kwaBantu" iphulo lalikukudala imifanekiso ekhethekileyo kunye noyilo kusetyenziswa ezi zixhobo zephulo likaFacebook lokuzonwabisa. Veki nganye uChef Heidi oyingqayizivele weSpice Blends yathunyelwa njenge-media-rich Facebook Canvas Post. Enye yezi ndlela zokupheka ikwafumaneka kukhutshelo lwe-iPad kwiwebhusayithi ye-UFS.com.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

DIY Spice Blends by Chef Heidi Iindlela Zokusasaza Ezidijithali Zentlalo Ziyindlela ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. DIY Spice Blends by Chef Heidi Iindlela Zokusasaza Ezidijithali Zentlalo Ziyindlela iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. DIY Spice Blends by Chef Heidi Iindlela Zokusasaza Ezidijithali Zentlalo Ziyindlela yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Imilinganiselo nePakishini: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Iithegi: advertising, Art Direction, photography, illustration,
Ubuchwepheshe Bokuvelisa: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inkuthazo: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Ubude Beprojekthi: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Amalungu Eqela: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew