Aava Izongezo by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2020

Aava Izongezo

by Maja Maksimovic

Client: Aavalabs

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Aava Izongezo

Ilebhile kunye nokupakishwa kwebhokisi yophawu lokutya okunempilo oluneengcambu ezomeleleyo kwiiNordics. Uyilo kufuneka lube nomnxeba wendalo, ngokukodwa ukuqwalasela izithako zendalo. Amaqela abantu ekujoliswe kuwo ngamadoda nabasetyhini abakwiminyaka yabo yama-30, 40s, 50s, kunye nama-60s. Ibhokisi ishicilelwe ephepheni kunye ne-matt celloglaze finish. Ngelixa iplastiki ecacileyo ikhethwa kwisikhongozeli kuba yeyona plastiki ixabisekileyo emva kokurisayikilishwa.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Aava Izongezo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Aava Izongezo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Aava Izongezo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
Dimensions & Packaging: Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm
Tags: Packaging, Supplement, Health, Nature, Vitamins
Production Technology: The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
Design Challenge: In terms of design, the challenge was merging different varieties of plants into one
Research: Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
Inspiration: A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
Project Duration: The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
Team Members: Maja Maksimovic, Otso Kääriäinen
Image Credits: Aavalabs