Borboleta Primary Function: Inkqubo Yophawu Lwesigidimi ngu-Juan Eugenio Mallo Camera

Uyilo olubizwa ngokuba yi-Borboleta Primary Function: Inkqubo Yophawu Lwesigidimi olwenziwe ngu-Juan Eugenio Mallo Camera ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2020

Borboleta Primary Function: Inkqubo Yophawu Lwesigidimi

ngu Juan Eugenio Mallo Camera

Umxhasi: Balko Argentina S.a

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

47,958

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#91454

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Borboleta Primary Function: Inkqubo Yophawu Lwesigidimi

Iborboleta yinkqubo yophawu lwesigidimi eyenzelwe iithала ezimbini zeepetroli ezingaphantsi kweqela elinye labanikazi eBrazil. IDislub isebenza kwimpuma-mntla kwaye i-Equador isebenza emntla, kwaye zombini ezi thала zigcina amagama azo. Uphawu olwabelwanayo olumila okwebhabhathane luxhumanisa la maphawu mabini. Ibhabhathane libhekisa kutshintsho nokuvuselelwa, kwaye umgca walo waphandle uphinda ukhumbuze isakhelo somhlaba waseBrazil. Kusetyenziswa imibala emithathu, omnye kwinkampani nganye kunye nombala wesithathu omanyaniso yazo. Ilogo yakhelwe kwigridi esekwe kwimodyuli.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Borboleta Primary Function: Inkqubo Yophawu Lwesigidimi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Borboleta Primary Function: Inkqubo Yophawu Lwesigidimi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Borboleta Primary Function: Inkqubo Yophawu Lwesigidimi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Imilinganiselo nePakishini: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Iithegi: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Ubuchwepheshe Bokuvelisa: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Umngeni Woyilo: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Uphando: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inkuthazo: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Ubude Beprojekthi: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Ukuhamba Komsebenzi: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Amalungu Eqela: Juan Eugenio Mallo Camera
Diego Adrián Beas