Wiseman Beer Primary Function: Ipakethe Yebhiya by Wen Liu and Henghong Yang

Wiseman Beer Primary Function: Ipakethe Yebhiya by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2020

Wiseman Beer Primary Function: Ipakethe Yebhiya

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer Primary Function: Ipakethe Yebhiya

Wiseman Beer luyilo lwepakethe yebhiya esebhotileni ejolise kubathengi abaselula eTshayina. Ibhotile yenziwe ngeglasi neplastiki, isivalo senziwe ngesinyithi, kwaye ileyibhile yenziwe ngephepha. Umfanekiso obomvu nomhlophe ozotyiweyo usetyenziswe ngokuthe ngqo kwibhotile, kwaye indawo enkulu ebomvu ibonisa amandla nomdla. Ipakethe imilinganiselo eyi-230 yeemilimitha ububanzi, i-60 yeemilimitha ubunzulu ne-60 yeemilimitha ubude. Injongo kukunika ipakethe yebhiya inkangeleko yale mihla ehambelana nesimo esikhululekileyo nesidlalayo sabantu abaselula.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Wiseman Beer Primary Function: Ipakethe Yebhiya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Wiseman Beer Primary Function: Ipakethe Yebhiya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Wiseman Beer Primary Function: Ipakethe Yebhiya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019