Yo,verde Ioyile Yomnquma ngu-Antonio Cuenca

Uyilo olubizwa ngokuba yi-Yo,verde Ioyile Yomnquma olwenziwe ngu-Antonio Cuenca ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Yo,verde Ioyile Yomnquma

ngu Antonio Cuenca

Umxhasi: Yo, Verde

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

14,103

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#91926

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yo,verde Ioyile Yomnquma

Umsebenzi wokuqamba kolu luyilo uphefumlelwe zizimbiza zodidi lwesiraphu. Igama liyi-insignia yemveliso elungisa umbala oluhlaza kwi-oyile ngaphakathi. Ngaphambili, uphawu lwakhiwe ukusuka kumnqamlezo wamachiza ekwakheni intliziyo enentliziyo. Uyilo olunobunkunkqele kunye nobugcisa obusebenzisa umyalezo onxulumene nempilo kunye nomxholo wayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Yo,verde Ioyile Yomnquma ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Yo,verde Ioyile Yomnquma iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Yo,verde Ioyile Yomnquma iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Imilinganiselo nePakishini: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Iithegi: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Ubuchwepheshe Bokuvelisa: Glass. This bottle is painted in white, and printed in two colours.
Umngeni Woyilo: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inkuthazo: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Ubude Beprojekthi: The project started in November 2016 and finished in February 2017 in Úbeda.
Ukuhamba Komsebenzi: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Amagunya Emifanekiso: Fotógrafo: Balta fotografo