Winetime Seafood Ukupakisha ngu-Olga Takhtarova

Uyilo olubizwa ngokuba yi-Winetime Seafood Ukupakisha olwenziwe ngu-Olga Takhtarova ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Leplatinam le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IplatinamIpakheji· 2020

Winetime Seafood Ukupakisha

ngu Olga Takhtarova

Umxhasi: Sot B&d

Umwini we-Ibhaso Leplatinam le-A' Design Award Kudidi Lwe-Ipakheji

988,506

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#92361

Phonononga Okungakumbi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Winetime Seafood Ukupakisha

Uyilo lokupakisha lwengca yokutya kwaselwandle yeWinetime kufuneka lubonise ukuphuculwa kunye nokuthembeka kwemveliso, ukuba yahluke ngendlela efanelekileyo kubakhuphiswano, inokulungelelana kwaye iyaqondakala. Imibala esetyenzisiweyo (eluhlaza okwesibhakabhaka, emhlophe kunye neorenji) yenza umahluko, igxininise izinto ezibalulekileyo kwaye ibonise ubume bebhanti. Ingcinga eyodwa eyahlukileyo ephuhlisiweyo yokwahlula uthotho kwabanye abavelisi. Isicwangciso solwazi olubonakalayo senze ukuba sikwazi ukubona imveliso eyahlukeneyo yothotho, kunye nokusetyenziswa kwemifanekiso endaweni yeefoto kwenza ukuba ukupakishwa kube nomtsalane ngakumbi.

Ukuqatshelwa

Malunga ne-Ibhaso Leplatinam le-A' Design Award

Winetime Seafood Ukupakisha ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Winetime Seafood Ukupakisha ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Winetime Seafood Ukupakisha ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Imilinganiselo nePakishini: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Iithegi: seafood, fish, frozen food, packaging, branding
Ubuchwepheshe Bokuvelisa: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Umngeni Woyilo: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Uphando: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inkuthazo: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Ubude Beprojekthi: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Ukuhamba Komsebenzi: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Amagunya Emifanekiso: Imagines №1-5 are used images www.shutterstock.com
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