Love&wash Primary Function: Ipakethi ngu-Alexander Cherkasov

Uyilo olubizwa ngokuba yi-Love&wash Primary Function: Ipakethi olwenziwe ngu-Alexander Cherkasov ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2020

Love&wash Primary Function: Ipakethi

ngu Alexander Cherkasov

Umxhasi: Love&wash

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

27,682

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#92436

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Love&wash Primary Function: Ipakethi

Love&wash yiyilo yepakethi yohlobo lweemveliso zokuhlamba impahla, kubandakanywa amagwebu okuhlamba, ijeli yokuhlamba, iikhaphusuli kunye nesikhupha-magcokolo. Umqondo ubonisa inkathalo ngenkcazo elula yeempahla ezisongelanayo. Kwilebheli yamagwebu eempahla ezinemibala, ihempe elenki eorenji kunye nehempe yedenim ziyangalana. Oonobumba beloko badityaniswe ndawonye ukuze baphinde umbono ofanayo. Imibala engasemva yahlula iimveliso, ngelixa uhlobo lombhalo oluluhlaza lucebisa ubutsha nococeko. Ipakethi yenziwe ngekhathibhodi neplastikhi, kwaye kucwangciswe izixhobo ezibolayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Love&wash Primary Function: Ipakethi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Love&wash Primary Function: Ipakethi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Love&wash Primary Function: Ipakethi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Imilinganiselo nePakishini: This packaging is planned to be based on biodegradable materials.
Iithegi: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Ubuchwepheshe Bokuvelisa: This packages are made of the following materials: cardboard, plastic.
Umngeni Woyilo: It was necessary to stick to one main idea and filter out all unnecessary options.
Uphando: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inkuthazo: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Ubude Beprojekthi: The project was prepared for several month at the beginning of 2019 in Moscow
Ukuhamba Komsebenzi: Consumers will feel love and care in this concept.
Amalungu Eqela: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin