Tea and Pastry Primary Function: Ipakethe Yezipho by Weiquan Long

Tea and Pastry Primary Function: Ipakethe Yezipho by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2020

Tea and Pastry Primary Function: Ipakethe Yezipho

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

Verify Award Status for #93966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Primary Function: Ipakethe Yezipho

I-Tea and Pastry yiseti yepakethe yesipho eyenzelwe uMbhiyozo woMkhithi wasEmbindini kweKwindla. Iseti le ibamba iibhokisi ezimbini kwipakethe enye, iqulethe iti emnyama neshortbread yesitayela saseSu. Ubume bomphandle bulula futhi bucacile. Umzobo we-inki ubonisa intaba yeti, kwaye imigca ecikizekileyo iveza ikeyiki. Iziphumo zokuhlikihla neze-inki zongeza umlinganiswa onobungangamsha. Ipakethe yenziwe ngephepha le-kraft. Uyilo lubhekisa kwisithethe sokugcina iti embizeni yodongwe, into ebonisa umsa ohlala njalo phakathi kwabantu. Injongo kukudlulisa ubuhlobo ngesipho esithobekileyo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Tea and Pastry Primary Function: Ipakethe Yezipho ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Tea and Pastry Primary Function: Ipakethe Yezipho iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Tea and Pastry Primary Function: Ipakethe Yezipho yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017