Wilsons Umsebenzi Osisiseko: Iphakheji yeSokudla seNja ngu-Gary Lawson

Uyilo olubizwa ngokuba yi-Wilsons Umsebenzi Osisiseko: Iphakheji yeSokudla seNja olwenziwe ngu-Gary Lawson ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Wilsons Umsebenzi Osisiseko: Iphakheji yeSokudla seNja

ngu Gary Lawson

Umxhasi: Lawson Design

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

11,748

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#94058

Joyina Uluhlu Lokulinda Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Wilsons Umsebenzi Osisiseko: Iphakheji yeSokudla seNja

Umbhalo weNcwadi: I-Wilsons yiyilo lephakheji yesokudla senja esicinezelweyo ngokubanda. Uluhlu lugubungela iimveliso ezintathu, nganye inikezelwa kwiingxowa ezingama-2.5 kg kunye nezingama-10 kg. Imifanekiso ebonisa iindawo zolimo zeeziqithi zaseBritane ijikeleza ngasese ingxowa nganye, kwaye imveliso nganye ineyona gama neepalethi zombala yayo. Iingxowa zishicilelwa nge-CMYK ngendlela ye-flexography ngeenki ezisekelwe emanzini phezu kwesigubungelo esizaliswe ngeenki emhlophe, emva koko zigqitywe ngevanishi elikhuselayo elicace bukhali. Iingxowa zesuphesuphe ezinobunzima obulula ezinezitshixo zokuvala nokuvula ezinokusetyenziswa ngokuphindaphindiweyo zithatha indawo yeengxowa ezinobunzima zeephepha, zigcina ukutya kuhlala kutsha ixesha elide, kananjalo zincedisa ukunciphisa inkunkuma.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Wilsons Umsebenzi Osisiseko: Iphakheji yeSokudla seNja ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Wilsons Umsebenzi Osisiseko: Iphakheji yeSokudla seNja iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Wilsons Umsebenzi Osisiseko: Iphakheji yeSokudla seNja iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Imilinganiselo nePakishini: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Iithegi: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Ubuchwepheshe Bokuvelisa: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Umngeni Woyilo: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Uphando: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Inkuthazo: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Ubude Beprojekthi: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Ukuhamba Komsebenzi: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Amagunya Emifanekiso: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson