Psiloreitis Umsebenzi Ophambili: Ipakheji Yesiselo Esingenachiza by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.
IntsimbiIpakheji· 2021
Psiloreitis Umsebenzi Ophambili: Ipakheji Yesiselo Esingenachiza
Client: Psiloreitis
Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category
Verified Award Winner
Verify Award Status for #94659The Design
About Psiloreitis Umsebenzi Ophambili: Ipakheji Yesiselo Esingenachiza
Isicatshulwa Sencwadi: I-Psiloreitis lulwakhiwo lwepakheji enomda olulinganiselweyo lwesiselo i-Gazoza. Ipakheji le ibhiyozela iminyaka engamashumi asixhenxe yovelisomveliso. Ileyibhile nganye ibhekisela kwishumi leminyaka elahlukileyo, ukusuka kwiminyaka yee-1950s ukuya kwiminyaka yee-2010s, isebenzisa iipateni ezidibanisa nefashoni, umculo kunye netekhnoloji yexesha ngalinye. Uyilo lucwangciswe njengeepatshiweki zale mihla zombala nemilo. Ibhotile yenziwe ngeglasi, ileyibhile yona iyisilevu yephepha, ekhethwe njengesisombululo esikhathalela indalo. Ibhotile nganye inesitayela sayo esizimeleyo, ngoko uluhlu olupheleleyo lunokuqokelelwa.
The Recognition
About the Ibhaso Lentsimbi le-A' Design Award
Psiloreitis Umsebenzi Ophambili: Ipakheji Yesiselo Esingenachiza ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Psiloreitis Umsebenzi Ophambili: Ipakheji Yesiselo Esingenachiza iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Psiloreitis Umsebenzi Ophambili: Ipakheji Yesiselo Esingenachiza iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- Dimensions & Packaging
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - Tags
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- Production Technology
- Glass and paper. Environmentally friendly packaging.
- Design Challenge
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- Research
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Inspiration
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- Project Duration
- The project started and finished in 2019, in Athens, Greece.
- Operation Flow
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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