Hou Juice Ukupakishwa Kwejusi ngu-Leng Chen

Uyilo olubizwa ngokuba yi-Hou Juice Ukupakishwa Kwejusi olwenziwe ngu-Leng Chen ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2020

Hou Juice Ukupakishwa Kwejusi

ngu Leng Chen

Umxhasi: Pagoda

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

40,711

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#95369

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Hou Juice Ukupakishwa Kwejusi

I-Hou Juice luyilo lokupakisha lwebhrendi yejusi entsha. Ibhotile ilinganiselwa kwii-45 zeemilimitha ububanzi kunye nee-165 zeemilimitha ukuphakama. Ibhotile yeplastiki igqunywe ngefilimu ekhazimlayo njengeperile kwaye igqityezelwe nge-frosting kunye noshicilelo lombala okhethekileyo. Imizobo yeenkawu yenza umxholo ophambili obonakalayo, kwaye ibali elizimeleyo lizotyelwe incasa nganye yesiqhamo. Inkawu luphawu lwenkampani yeziqhamo engunozala kwaye ingumqondiso wamandla obomi kwinkcubeko yaseTshayina. Uyilo lujolise ekuvakaliseni indalo, ubutsha kunye nomgangatho, nokwakha ukuthembana phakathi kwabathengi abakhathalela impilo.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Hou Juice Ukupakishwa Kwejusi ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Hou Juice Ukupakishwa Kwejusi iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hou Juice Ukupakishwa Kwejusi idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Imilinganiselo nePakishini: Diameter 45mm x Height 165mm
Iithegi: juice, packaging, branding, drink, beverages，
Ubuchwepheshe Bokuvelisa: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Umngeni Woyilo: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Uphando: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inkuthazo: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Ubude Beprojekthi: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Ukuhamba Komsebenzi: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Amalungu Eqela: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Amagunya Emifanekiso: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.