Madame Butterfly Uluhlu Lweeposta by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 Ibhaso Legolide le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.
IgolideIgrafiki· 2021
Madame Butterfly Uluhlu Lweeposta
Client: Liudmila Shurygina
Ibhaso Legolide le-A' Design Award Winner in Igrafiki Category
Verified Award Winner
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About Madame Butterfly Uluhlu Lweeposta
I-Madame Butterfly luluhlu lweeposta ze-opera. Iposta nganye ibonisa umfanekiso odumileyo womfazi oculayo njengomntu ongundoqo kwibali le-opera nanjengophawu lomdla oshushu. Olu luhlu luquka ii-opera ezifana ne-Madame Butterfly, i-Tosca kunye ne-Norma, kwaye lubonisa indima elusizi nexhomekekileyo yabafazi kwiincwadi zeengoma zazo. Yonke imifanekiso ibonisa umboniso wokugqibela, incopho yebali. Uyilo lusebenzisa iimilo ezilula, umzobo obonakalisa iimvakalelo kunye nesimbo se-Memphis, ngemibala evulekileyo nomahluko oqinileyo. Iiposta ziprintwe kubungakanani be-A1 kwiphepha lekhathoni.
The Recognition
About the Ibhaso Legolide le-A' Design Award
Madame Butterfly Uluhlu Lweeposta ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Madame Butterfly Uluhlu Lweeposta iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Madame Butterfly Uluhlu Lweeposta idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
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