Tongue-Bongue Iphakheji Yeelekese by Victoria Ax

Tongue-Bongue Iphakheji Yeelekese by Victoria Ax is a highly esteemed winner of the very prestigious 2020 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2020

Tongue-Bongue Iphakheji Yeelekese

by Victoria Ax

Client: Vi_ax

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Tongue-Bongue Iphakheji Yeelekese

Umnqweno yayikukudala iipakethi zohlobo oluthile lokutya. Xa uphuhlisa ukupakisha, kubaluleke kakhulu ukuba ungalindeleki. Kuba kukho izisombululo ezininzi zestereotypical kwimarike, enye into kufuneka ifunwe, umntu makahambise kude kwiitemplate. Kwaye kwaqwalaselwa kwinkqubo yokutya ngokwayo njengokuthatha nokubeka ukutya emlonyeni. Le yayingemva yoluvo. Abantu basebenzisa ulwimi ukuncanca kuzo zonke iintlobo zeelekese. Iilollipops ezimile ngolwimi zenza umzekeliso "ulwimi kul (lomntu) ulwimi".

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Tongue-Bongue Iphakheji Yeelekese ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Tongue-Bongue Iphakheji Yeelekese iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Tongue-Bongue Iphakheji Yeelekese iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.