Status Audio Uphawu Lwebhrendi ngu-Ryan Paonessa

Uyilo olubizwa ngokuba yi-Status Audio Uphawu Lwebhrendi olwenziwe ngu-Ryan Paonessa ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2020

Status Audio Uphawu Lwebhrendi

ngu Ryan Paonessa

Umxhasi: Ryan Paonessa Design

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

12,540

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#98408

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Status Audio Uphawu Lwebhrendi

I-Status Audio luphawu lwebhrendi olwenzelwe inkampani yeehedfowuni ethengisa ngokuthe ngqo kubathengi eseNew York. Uphawu lwe-logo lulingisa ukuhamba kwepatheni elula yeviyo lesandi, apho unobumba ngamnye ulandela indlela efanayo ephakamileyo kunye ne-arch. Ipatheni ehlaziyiweyo yeviyo lesandi ikwasebenza njengophawu lwesibini apho uphawu lwe-logo lungafunekiyo. Umbala nohlobo luyamanya uphawu lokubonakala kuwo onke amaphakheji, iwebhusayithi, iimpepha zoshicilelo kunye nezixhobo zentengiso. Iihedfowuni azinaphawu, zinekhowudi yomveliso eyahlukileyo kuphela, nto leyo ebonisa indlela encinane nesebenzayo. Iphakheji inikwa ngobungakanani obahlukeneyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Status Audio Uphawu Lwebhrendi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Status Audio Uphawu Lwebhrendi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Status Audio Uphawu Lwebhrendi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Imilinganiselo nePakishini: The packaging shown is offered in a variety of sizes and iterations based on the product.
Iithegi: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Ubuchwepheshe Bokuvelisa: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Umngeni Woyilo: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Uphando: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inkuthazo: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Ubude Beprojekthi: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Ukuhamba Komsebenzi: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Amalungu Eqela: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Amagunya Emifanekiso: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.