Superlimao Umsebenzi Oyintloko Wophawu Lwebhrendi ngu-Ruis Vargas

Uyilo olubizwa ngokuba yi-Superlimao Umsebenzi Oyintloko Wophawu Lwebhrendi olwenziwe ngu-Ruis Vargas ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2020

Superlimao Umsebenzi Oyintloko Wophawu Lwebhrendi

ngu Ruis Vargas

Umxhasi: Laika

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

12,800

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#98423

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Superlimao Umsebenzi Oyintloko Wophawu Lwebhrendi

Isihloko: Superlimao lulwazi lophawu lwebhrendi olwenzelwe inkampani yezakhiwo yaseBrazil. Ilogo ifumana ugcino kwi-typography ye-grotesque, inika umxholo ozolileyo ophikisana noluhlu lweemifanekiso nemifuziselo ecwebezelayo. Uphawu lubandakanya iikhadi zoshishino, iisitikha zokuvala iimvulophu, isivakalisi seziko kunye neeposta. Iiposta zishicilelwa kwiphepha le-offset lengeso engama-75 kwaye zinamathiselwa ezindongeni nakwiimpahla zangaphandle ukuze kuphawulwe iinkampani zeofisi kunye neendawo zokwakha. Ulwimi lokubona lunokuba nokuzolileyo nokuvakalayo, ngokoxwebhu nomxholo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Superlimao Umsebenzi Oyintloko Wophawu Lwebhrendi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Superlimao Umsebenzi Oyintloko Wophawu Lwebhrendi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Superlimao Umsebenzi Oyintloko Wophawu Lwebhrendi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Imilinganiselo nePakishini: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Iithegi: Brand, poster, logotype, illustration, visual identity, Laika Design
Ubuchwepheshe Bokuvelisa: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Umngeni Woyilo: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Uphando: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Inkuthazo: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Ubude Beprojekthi: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Ukuhamba Komsebenzi: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Iipathenti: Laika Design
Amalungu Eqela: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Amagunya Emifanekiso: Laika Design