Mi Watch Li Bai Primary Function: Ipakethe Yewotshi Ekrelekrele by Xiaomi

Mi Watch Li Bai Primary Function: Ipakethe Yewotshi Ekrelekrele by Xiaomi is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2020

Mi Watch Li Bai Primary Function: Ipakethe Yewotshi Ekrelekrele

by Xiaomi

Client: Xiaomi

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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The Design

About Mi Watch Li Bai Primary Function: Ipakethe Yewotshi Ekrelekrele

I-Mi Watch Li Bai yipakethe eyilelwe iwotshi ekrelekrele. Ibhokisi yenziwe ngephepha kwaye iphethe itreyi yephepha eligaliweyo, ngoko akukho plastiki isetyenzisiweyo. Ihologram enemilinganiselo emithathu isetyenziswe kwindawo yesikali sepakethe. Amaza amanzi abonakala equkuqela xa ibhokisi ijongwa kumaphetho ahlukeneyo. Ushicilelo olubomvu kunye ne-inki ekhethekileyo iphinda ivelise imbonakalo kunye nesimbo sesikali kunye nomtya. Iwotshi iphumla kwindawo ephakamileyo yetreyi kunokuba ibe kwindawo etyibayo, ngoko iwotshi ibonakala idada. Ipakethe ilinganiselwa kwi-295 nge-79 nge-49 millimeters.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Mi Watch Li Bai Primary Function: Ipakethe Yewotshi Ekrelekrele ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Mi Watch Li Bai Primary Function: Ipakethe Yewotshi Ekrelekrele iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Mi Watch Li Bai Primary Function: Ipakethe Yewotshi Ekrelekrele yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han