Grand Egyptian Museum Ìdánimọ̀ Ilé-iṣẹ́ láti ọwọ́ Rana Gaber jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
WúràÀwòrán· 2020
Grand Egyptian Museum Ìdánimọ̀ Ilé-iṣẹ́
látọ̀wọ́ Rana Gaber
Oníbàárà: Rana Hossam
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #100110Àpẹrẹ Náà
Nípa Grand Egyptian Museum Ìdánimọ̀ Ilé-iṣẹ́
Grand Egyptian Museum jẹ́ ìdánimọ̀ ilé-iṣẹ́ fún ilé-ìkóhun-ìṣẹ̀ǹbáyé-sí ti àwọn ohun ìṣẹ̀ǹbáyé Íjíbítì àtijọ́. Àmì àpẹẹrẹ (logo) náà ni a kọ́ láti inú àwọn àmì hieroglyph márùn-ún tí ó kà Íjíbítì, tí a dàpọ̀ mọ́ra sínú ìrísí jiọmẹ́tírì tí ó rọrùn. Ìrísí onígun mẹ́rin gígùn náà ni a rí ìmísí rẹ̀ láti inú cartouche, férémù kan tí ó fi orúkọ ọba hàn. Aláwọ̀ dúdú ni àwọ̀ àkọ́kọ́, nítorí pé wọ́n ń pe àwọn etí bèbè Odò Náílì ní Ilẹ̀ Dúdú. Àwọn àwọ̀ kejì ni a rí ìmísí wọn láti inú àwọn ohun ọ̀ṣọ́ Íjíbítì àtijọ́. Roboto ni irú lẹ́tà (typeface) àkọ́kọ́, nítorí pé àwọn igun àti àwọn ìtẹ̀ rẹ̀ bá àwọn ti àmì àpẹẹrẹ náà mu. A tún ṣe àgbékalẹ̀ ètò àmì ìtọ́nisọ́nà aládàánwò kan.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Grand Egyptian Museum Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Grand Egyptian Museum Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Grand Egyptian Museum Ìdánimọ̀ Ilé-iṣẹ́ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
- Ìwọ̀n àti Àpò
- The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
- Àwọn Àkọlé
- Visual Identity, Logo, Branding, Typography, Signage system
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
- Ìpèníjà Àpèsè
- Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.
If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.
Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge. - Ìwádìí
- My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.
My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.
I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography. - Ìmísí
- The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
- Àkókò Iṣẹ́ Àkànṣe
- 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree. - Ìlànà Ìṣiṣẹ́
- It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
- Àwọn Ọmọ Ẹgbẹ́
- none.
- Ìfọwọ́sí Àwòrán
- credits to: Shutterstock and bensound
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