Fàdákà Ìdìpò · 2021
Prow Thai Ìdámọ̀ àti Ìdí Ọjà
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2021 in Ìdìpò
- CLIENT: Prow Thai
- Estimated Number of Design Views: 25,689
- Verification code B76EE8A343 · Verify this award
Colors
About Prow Thai Ìdámọ̀ àti Ìdí Ọjà
Àpẹẹrẹ náà ń gbèrò láti ṣẹ̀dá àwòrán tuntun àti ti òde òní fún Prow Thai, àmì ọjà epo agbọn mímọ́ àti ohun ìtọ́jú ara tí àwọn àgbẹ̀ ní gúúsù Thailand dá sílẹ̀. Ó ní ìmísí láti inú ìrísí àdáyébá agbọn, ìdí ọjà náà ń ṣàfihàn àpẹẹrẹ àwọ̀ afọ́mọ́fọ́mọ́ àti àwọ̀ tó mọ́lẹ́ tó ń ṣàfihàn ọgbọ́n iṣẹ́-ọwọ́ àti agbára ayé tó wà nínú àwọn ọjà náà. Àwọ̀ funfun gbogbogbò rẹ̀, tó ń rán ni létí ẹran-inú agbọn, ń ṣàpẹẹrẹ mímọ́, ìmọ́tótó, àti ìṣẹ̀dá àdáyébá ọjà náà.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Prow Thai Ìdámọ̀ àti Ìdí Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Prow Thai Ìdámọ̀ àti Ìdí Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Prow Thai Ìdámọ̀ àti Ìdí Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
- Dimensions & Packaging
- Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
- Tags
- branding, packaging, virgin coconut oil, cosmetic, lotion
- Production Technology
- Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
- Design Challenge
- It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
- Research
- Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
- Inspiration
- Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
- Project Duration
- The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
- Operation Flow
- The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
- Image Credits
- Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com
