Clarity Idanimọ Ile-iṣẹ by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2021
Clarity Idanimọ Ile-iṣẹ
Client: Clarity Innovations
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #122345The Design
About Clarity Idanimọ Ile-iṣẹ
Clarity jẹ idanimọ ile-iṣẹ ti a ṣe apẹrẹ fun ile-iṣẹ imọ-ẹrọ kan. Aami naa daapọ awọn ami meji ti a nlo ninu kikọ koodu, ti a gbe sinu igun-mẹta ti o ṣe afihan gbigbe siwaju. Awọ buluu dudu ń ṣàfihàn ìgbẹ́kẹ̀lé, nígbà tí àwọ̀ buluu dídán ń tọ́ka sí ìmọ̀-ẹ̀rọ. Iru-lẹta Neo Sans ni a lo nítorí ìrísí òde-òní rẹ̀, tí ó bá àwọn igun yíká ti aami náà mu dáadáa. A yẹra fun awọn gradients àti àwọn àpẹẹrẹ aláìlẹ́sẹ̀-nlẹ̀, nítorí náà idanimọ náà gbáralé àwọn àpẹrẹ tí ó rọrùn àti àwọn àmì kíkọ koodu. A tún lo idanimọ náà sórí àwọn ọjà ilé-iṣẹ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Clarity Idanimọ Ile-iṣẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Clarity Idanimọ Ile-iṣẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Clarity Idanimọ Ile-iṣẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
- Inspiration
- Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places. - Team Members
- Jeffery Fulton
Zoe Rogers
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