Happetsy Idánimọ̀ Àmì-iṣẹ́ láti ọwọ́ Anamarija Leljak jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2021
Happetsy Idánimọ̀ Àmì-iṣẹ́
látọ̀wọ́ Anamarija Leljak
Oníbàárà: Happetsy
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #122375Àpẹrẹ Náà
Nípa Happetsy Idánimọ̀ Àmì-iṣẹ́
Happetsy jẹ́ ìdánimọ̀ àmì-iṣẹ́ tí a ṣẹ̀dá fún ilé-iṣẹ́ tí ń ta ọjà ẹran-ọ̀sìn. Àpẹẹrẹ yìí darapọ̀ ọ̀nà ìgbàanì retro pẹ̀lú ìmúdọ̀gba òde-òní. A fi ìdánimọ̀ retro hàn nípasẹ̀ àwọn àwọ̀ tí a yàn, ọ̀nà ìkọ̀wé ọwọ́, àti àwọn àpẹẹrẹ àbùkù yíká. Àwọn ìsàsọ̀tọ́ tí ó mọ́tótó, àwọn ààyè ṣíṣí, àti ọ̀nà ìtẹ̀wé sans serif ṣàfikún ìfarabalẹ̀ òde-òní tuntun. Àmì-àpẹẹrẹ náà so àwòrán ológbò àti ajá pọ̀ mọ́ àpótí onígun mẹ́rin, ìríra kan tí ó ní ìsopọ̀ pẹ̀lú ìdúróṣinṣin àti ìṣòtítọ́. Gbogbo àwòrán ni a ya gẹ́gẹ́ bí vectors, tí a sì fi jíṣẹ́ nínú àwọn àwọ̀ RGB, CMYK, àti Pantone fún ìrísí déédéé kọjá gbogbo ohun-ìtànkálẹ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Happetsy Idánimọ̀ Àmì-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Happetsy Idánimọ̀ Àmì-iṣẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Happetsy Idánimọ̀ Àmì-iṣẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
- Ìwọ̀n àti Àpò
- Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
- Àwọn Àkọlé
- Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
- Ìpèníjà Àpèsè
- Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
- Ìwádìí
- Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
- Ìmísí
- The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions - Àkókò Iṣẹ́ Àkànṣe
- The project started in March 2019 and finished in May 2019 in Denmark.
- Ìlànà Ìṣiṣẹ́
- The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
- Ìfọwọ́sí Àwòrán
- Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.
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