Jalebi Iwa Ami Iṣowo láti ọwọ́ Raageshwari Kandaswamy jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2022
Jalebi Iwa Ami Iṣowo
látọ̀wọ́ Raageshwari Kandaswamy
Oníbàárà: MIT Institute of Design
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #126528Àpẹrẹ Náà
Nípa Jalebi Iwa Ami Iṣowo
Jalebi jẹ́ iwa ami iṣowo fún ami yinyin-ipara òde-òní kan. Adun yinyin-ipara náà dá lórí àwọn adùn ìbílẹ̀ India. Ọ̀nà àwòrán tọ́ka sí àwọn oníṣòwò òpópónà tí wọ́n máa ń ta àwọn adùn àti oúnjẹ tí a fi bébà ìwé ìròyìn wé. A yọ àmì náà (logo) jáde láti orí lẹ́tà J àti láti orí yíyí (swirl) tí jalebi ní. Ọ̀nà ìkọ̀wé (typography), àwọ̀ àti ìyàtọ̀ (contrast) jẹ́ kí ìwa náà ní ìwà tí ó mọ̀ọ́n síbẹ̀ tí ó sì jẹ́ òde-òní. A lo ìwa náà sórí àwọn ago, káàdì àkọsílẹ̀ oúnjẹ, àpò àti ìbòjú kí ìrísí náà lè bára wọn mu ní gbogbo ibi. A kọ́ káàdì àkọsílẹ̀ oúnjẹ náà ní ìpele-ìpele, tí ìpele iwájú sì jẹ́ ìwé tín-ínrín tí ó ń fi ìdàpọ̀ àwọn àṣà hàn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Jalebi Iwa Ami Iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Jalebi Iwa Ami Iṣowo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Jalebi Iwa Ami Iṣowo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
- Ìwọ̀n àti Àpò
- Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm - Àwọn Àkọlé
- Brand Identity, Logo, Identity Design, Ice cream
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
- Ìpèníjà Àpèsè
- The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
- Ìwádìí
- Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.
The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.
“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart. - Ìmísí
- The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in September 15 as a part of college project and finished in October 3rd.
- Ìlànà Ìṣiṣẹ́
- The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
Ṣàwárí àwọn ọjà, iṣẹ́ àti àǹfààní láti ọ̀dọ̀ àwọn alábàáṣe ìpolówó wa.
Díẹ̀ Síi Láti Ṣàwárí
Àwọn Àpẹrẹ Tó Jọra
Ṣàwárí àwọn àpẹrẹ mìíràn tó gba àmì ẹ̀yẹ nínú ẹ̀ka kan náà, tí a yàn nípasẹ̀ ìyege.
