Sxdesign Primary Function: Àmì Ìdánimọ̀ Àmì-Ọjà by Sxdesign is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2022
Sxdesign Primary Function: Àmì Ìdánimọ̀ Àmì-Ọjà
by Sxdesign
Client: Sxdesign
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
- 45,910
- Verified Award Winner
- Verify Award Status for #137585
The Design
About Sxdesign Primary Function: Àmì Ìdánimọ̀ Àmì-Ọjà
Sxdesign jẹ́ àmì ìdánimọ̀ àmì-ọjà tí a ṣẹ̀dá fún ilé-iṣẹ́ àpẹrẹ kan tí ó wà ní Beijing, orílẹ̀-èdè China. Gbogbo kúlẹ̀kúlẹ̀ àmì náà ń tẹ̀lé ìwọ̀n 1:1.414, èyí tí ó fún àmì náà ní ìrísí tí ó ṣẹ̀kún tí ó sì tòótọ́. Àwọn èròjà àwòrán kékeré ní àwọn igun ń rán wa létí àwọn àmì ìtọ́kasí tí wọ́n sì ń dá ògiri yí àwọn àkọ́ọ̀lẹ̀ onígunmẹ́rin ti àmì náà ká. Ìṣètò náà mú kí àmì náà dọ́gba níhàméjì tí ó sì ń tọ́ka sí ìtọ́kasí, àmì-sísàmì àti ìtumọ̀ èdè àti àwọn èrò. Nípasẹ̀ àwọn àwòrán ìṣíṣẹ́, àmì náà tún lè dàgbà sí ìrísí Ṣáínà ìbílẹ̀ ti orúkọ ilé-iṣẹ́ náà, tí ó ń so ìbílẹ̀ pọ̀ mọ́ àpẹrẹ òde-òní.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Sxdesign Primary Function: Àmì Ìdánimọ̀ Àmì-Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Sxdesign Primary Function: Àmì Ìdánimọ̀ Àmì-Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Sxdesign Primary Function: Àmì Ìdánimọ̀ Àmì-Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensions & Packaging
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Production Technology
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Design Challenge
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Research
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Project Duration
- Fr. November 2021 to January 2022, Beijing, China.
- Operation Flow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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