Lucky Tiger Welcomes New Year Àkàwé by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2023
Lucky Tiger Welcomes New Year Àkàwé
Client: Kiwifruit Kiwi World
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #143761The Design
About Lucky Tiger Welcomes New Year Àkàwé
Tiger Orire ṣe kaabọ Ọdun Tuntun darapọ awọn ami zodiac pẹlu awọn eroja ge iwe ti Ilu Kannada ti aṣa, ti o jẹ ki apẹrẹ naa dabi wiwa jade lati fireemu window kan, lakoko ti awọn ẹranko ti o ni itẹlọrun yi awọn owó goolu si ita, bi ẹnipe o mu ọrọ wa. Lilo gbogbogbo ti awọn awọ ti o dabi orisun omi, kọ silẹ awọ pupa ti aṣa, ati fifi ọpọlọpọ awọn ododo ati awọn irugbin kun, nitori pe pronunciation ti awọn ododo ati oro jẹ iru (ni awọn agbegbe ti Ilu Kannada), o dabi pe ọdun yii ni orire to dara fun orire.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Lucky Tiger Welcomes New Year Àkàwé jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Lucky Tiger Welcomes New Year Àkàwé yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Lucky Tiger Welcomes New Year Àkàwé nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
- Dimensions & Packaging
- Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm - Tags
- New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
- Production Technology
- Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself. - Design Challenge
- Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
- Research
- New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
- Inspiration
- Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
- Project Duration
- Draw in January 2022, complete in February 2022, and send a postcard to congratulate
- Operation Flow
- It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
- Patents
- Copyrights belong to Hsiao Yun Tseng,2022
- Image Credits
- Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.
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